Brand
ProjectH-Street Ivory

Puma H-Street Ivory 2026
Associated creatives
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Description
ROSÉ poses on a sidewalk in a nocturnal urban street setting for the Puma H-Street Ivory campaign. She wears a white cropped t-shirt with black sleeves, white shorts with blue trim, light blue socks, and athletic shoes, holding a small pink handbag. Beside her on a leash stands a metallic robotic dog quadruped. The background features a street sign reading H-STREET, a manicured green hedge, a glowing modern building structure, and a pink fire hydrant. The composition is framed in a vertical orientation with clean studio-like lighting under a dark night sky.