Puma: Community Threads
Brand
Date
Jun 2025
Description
Community Threads is a cinematic campaign for Puma that examines the role of street cricket within the urban landscape of the UAE. Produced by M+C Saatchi Middle East, the film documents the daily rituals of community players in city environments. Shot with a documentary approach, the project features natural light and drone footage to capture the movement of individuals across makeshift pitches and communal public spaces. The cinematography focuses on the interactions between players and the gear they use, framed with a clean, grounded visual style.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light, Drone footage
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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