Puma Community Threads 2025

Description

This cinematic video project for Puma by M+C Saatchi captures the vibrant culture of street cricket across urban environments in the UAE. The footage features various individuals playing cricket on makeshift pitches, riding bicycles, and gathering in community spaces amidst city backdrops. Warm natural lighting and documentary-style cinematography highlight the camaraderie and shared passion among the players. The narrative explores themes of identity, belonging, and the uniting power of sport in everyday immigrant communities. Detailed close-ups showcase cricket gear, team celebrations, and candid expressions of joy.