Puma

Jan 2020

Puma presents a series of portraits for its latest sportswear collection, captured through an editorial lens by photographer and director Wren Steiner. The imagery leans into a minimalist aesthetic, utilising a consistent light wood grain backdrop that provides a textured contrast to the athletic apparel. Shot on analogue film, the project employs a monochrome palette and direct, even lighting to highlight the details of the garments, ranging from mesh tank tops and crop tops to hooded sweatshirts. The compositions maintain a clean, focused feel, centring on the interplay between the athletic silhouettes and the raw texture of the studio environment.

Editorial, Vertical, Monochrome

Analogue / film

Sportswear

Wood Texture

Lookbook