Puma
Collection
Brand
ProjectCollection
Date
Jan 2020
Description
Puma presents a series of portraits for its latest sportswear collection, captured by photographer and director Wren Steiner. The imagery features a monochromatic palette and a raw, editorial aesthetic that focuses on the interplay of texture and form. Set against light wood paneling, the campaign highlights the brand's athletic apparel, including mesh tank tops, hooded sweatshirts, and patterned trousers. The project utilises an analogue film technique to maintain a clean, high-contrast visual style across each portrait.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Sportswear
Color
Jet Black
Pure White
Background
Wood Texture
Context
Lookbook
Associated creatives
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