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Brand
Puma
ProjectCollection
Model in hooded sweatshirt with braided hair holding hoodie drawstring against textured wood wall in Puma collection portrait.

Puma Collection 2020

Associated creatives

Wren Steiner
Wren SteinerPhotographer

Tags

woman wearing hooded sweatshirthooded sweatshirtwoman in hoodiewoman holding hoodie drawstringpuma hoodiewoman with braided hairasian woman portraitwoman in sportswear

Description

This black-and-white fashion portrait for the Puma Collection, photographed by Wren Steiner, features a model wearing a hooded sweatshirt and dark patterned trousers. The subject stands against a textured wooden background, pulling gently on the drawstring of her hood with a pensive expression. Her hair is styled in distinct braids, and the lighting highlights the grain of the wood behind her. The composition captures a raw, editorial aesthetic typical of contemporary sportswear campaigns.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Sportswear

Color

Pure White (60%)
Jet Black (40%)

Background

Wood Texture

Context

Advertising Campaign, Lookbook