Pull & Bear: México City
Brand
Date
Mar 2025
Description
Pull & Bear captures the vibrant spirit of Mexico City in this fashion editorial campaign. Photographed by Joaquin Burgueño, the imagery leans into an authentic urban aesthetic, utilizing natural light and an earthy color palette to highlight the collection's relaxed silhouettes against the city's architectural textures. The production, managed by Charlie Dominguez Raidi, frames models Aneken Zaldivar and Erik Lemus-Calderon across various street-level scenes. The project employs analogue film techniques and subtle grain to evoke a nostalgic, candid feel, supported by minimalist hair styling from Octavio Leon.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Context
Advertising Campaign
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