Model leaning out of a pink and white taxi holding flip flops for Pull and Bear

Two models sitting on the hood of a blue car in a street setting for a Pull and Bear fashion campaign in Mexico City.

Model in a white one-shoulder maxi dress holding a red flower against a dark green wall for Pull & Bear

Model with long dark hair wearing a white short-sleeve shirt and beige trousers leaning against a white pillar

Two models standing against a vibrant pink and blue building exterior in Mexico City for Pull and Bear

Long-haired male model wearing a striped button-down shirt outdoors in Mexico City for Pull and Bear.

Model with long dark hair wearing a beanie and patterned jacket standing outdoors in front of a building

Model with long dark hair wearing a striped overshirt, white t-shirt, and cargo pants posing against a vibrant red wall.

Two models standing in front of an open white van loaded with red and white flowers for a Pull & Bear campaign in Mexico City.

Model with long dark hair wearing a brown graphic t-shirt standing in front of a large white semi truck.

Close-up portrait of a woman with dark hair wearing a large red flower behind her ear against a soft green garden background.

Model wearing a dark denim halter top and matching shorts with amber sunglasses against an orange textured wall.

Model in a yellow dress holding a coconut next to a fruit cart under a striped umbrella in Mexico City for Pull and Bear

Pull & Bear México City 2025

About

Pull & Bear captures the vibrant spirit of Mexico City in this fashion editorial campaign. Photographed by Joaquin Burgueño, the imagery leans into an authentic urban aesthetic, utilizing natural light and an earthy color palette to highlight the collection's relaxed silhouettes against the city's architectural textures. The production, managed by Charlie Dominguez Raidi, frames models Aneken Zaldivar and Erik Lemus-Calderon across various street-level scenes. The project employs analogue film techniques and subtle grain to evoke a nostalgic, candid feel, supported by minimalist hair styling from Octavio Leon.