Pull & Bear

México City

Brand

Pull & Bear

ProjectMéxico City

Date

Mar 2025

Description

Pull & Bear's 'México City' campaign captures a relaxed, high street fashion aesthetic through a series of sun-drenched street-level portraits. Shot by photographer Joaquin Burgueño, the editorial utilizes natural light and an earthy color palette to highlight the collection against the vibrant, textured urban backdrop of Mexico City. The imagery leans into an authentic, candid feel, employing analogue film techniques and subtle grain to evoke a nostalgic quality. Key contributors include hair stylist Octavio Leon and producer and casting director Charlie Dominguez Raidi, with models Aneken Zaldivar and Erik Lemus-Calderon featuring throughout the series.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White

Context

Advertising Campaign