Brand
ProjectMéxico City

Pull & Bear México City 2025
Associated creatives
Tags
Description
This editorial campaign image for Pull and Bear, titled México City, features photography by Joaquin Burgueño with hair styling by Octavio Leon, and production by Charlie Dominguez Raidi. Model Aneken Zaldivar leans out of the window of a pink and white taxi, holding a pair of light-colored flip flops against the vehicle door. The warm daylight setting captures a casual street-level perspective with authentic urban textures.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Blush (50%)
Background
Service Station
Context
Advertising Campaign