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Brand
Pull & Bear
ProjectMéxico City
Model in a yellow dress holding a coconut next to a fruit cart under a striped umbrella in Mexico City for Pull and Bear

Pull & Bear México City 2025

Associated creatives

Joaquin Burgueño
Joaquin BurgueñoPhotographer
Octavio Leon
Octavio LeonHair Stylist
Charlie Dominguez Raidi
Charlie Dominguez RaidiCasting Director
Charlie Dominguez Raidi
Charlie Dominguez RaidiProducer
Aneken Zaldivar
Aneken ZaldivarModel
Erik Lemus-Calderon
Erik Lemus-CalderonModel

Tags

woman in yellow dressyellow dresswoman holding coconutmodel in yellow dresswoman posing

Description

This outdoor fashion campaign image for Pull and Bear captures a model standing against a textured terracotta wall in Mexico City. The model wears a sleeveless yellow dress and sandals, holding a fresh coconut while posing near a traditional wheeled fruit cart stocked with coconuts. Above the cart, a blue and white striped umbrella provides shade under bright natural daylight. The composition highlights the vibrant local street setting, framed with warm earthy tones and soft shadows.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Golden Yellow (50%)
Camel (30%)
Off-Black (20%)

Background

Street

Context

Advertising Campaign