Pull & Bear
Forecast for Paris
Oct 2024
Forecast for Paris is a seasonal fashion editorial for Pull & Bear that captures the transient energy of city life. The campaign leans into a documentary-style aesthetic, utilizing natural light to frame its subject against classic metropolitan architecture and urban transit settings. Photographer Joaquin Burgueño and fashion stylist Cloe Franco build a narrative through layered textures, pairing heavy outerwear with casual staples. The imagery incorporates analogue film techniques and gritty monochrome grading to emphasize the atmospheric shifts of an autumn day. Through a series of candid, sequential compositions, the project presents a contemporary take on street-style layering.
Editorial, Clean
Natural light
High Street Fashion
Advertising Campaign, Lookbook
