Pull & Bear: Forecast for Paris

Oct 2024

Forecast for Paris is a seasonal editorial campaign for Pull & Bear that captures the transient energy of city life. The project leans into an observational, street-style aesthetic, documenting a model as she navigates urban transit, rainy sidewalks, and metropolitan architecture. The series prioritises a raw, authentic feel, utilising natural light and candid movement to frame the brand's latest cold-weather layering. Photographer Joaquin Burgueño and fashion stylist Cloe Franco anchor the project’s visual language, blending clean, contemporary editorial photography with grit-inspired monochrome sequences. The aesthetic is defined by its analogue-leaning textures, effectively showcasing a diverse wardrobe of faux fur, heavy knits, and plaid layering against the backdrop of a changing city.

Editorial, Clean

Natural light

Advertising Campaign, Lookbook