Brand
ProjectForecast for Paris

Pull & Bear Forecast for Paris 2024
Associated creatives
Tags
Description
This black and white fashion editorial titled Forecast for Paris for Pull & Bear features a model wearing a dark oversized jacket and hoodie, photographed by Joaquin Burgueño with styling by Cloe Franco. The split-composition image captures outdoor urban scenes along a bridge with wet stonework and distant architecture under rainy conditions. The moody monochrome grading emphasizes natural textures in the damp clothing and hair of the subject. Typography at the bottom includes project titles and short descriptive text elements.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Bridge
Context
Advertising Campaign, Editorial