Six models in denim and dark jackets posing along an outdoor dark wall on a paved sidewalk for Pull & Bear.

Group of young models standing inside an industrial elevator for Pull and Bear DNM campaign, photographed by Joaquin Burgueño.

Six young models wearing assorted denim jackets and wide-leg jeans seated in a row against a distressed plaster and brick wall.

Group of models walking along an asphalt street outdoors in front of a concrete building exterior and yellow barrier.

Three models wearing casual streetwear including oversized jackets and denim against a plain wall.

Five models posing together wearing various blue and black denim outfits against a bright white seamless studio background.

Group of six models posing in denim and streetwear outfits inside a spacious industrial studio with large warehouse windows.

Two fashion models posing in denim and black leather against a neutral studio backdrop.

Model Luke Clod seated on a pavement wearing yellow-tinted sunglasses and wide-leg blue jeans flanked by two standing models.

Group of six fashion models wearing denim jackets and jeans against a white seamless background for Pull and Bear DNM project.

Pull & Bear DNM 2025

About

Pull & Bear presents DNM, an extensive fashion campaign documenting the brand’s latest denim-focused collection. Photographed by Joaquin Burgueño, the project utilises an editorial, documentary-inspired aesthetic to showcase a range of oversized denim jackets, wide-leg jeans, and workwear layers. Shot across a mix of urban industrial settings and clean studio environments, the series leverages natural light and a desaturated, analogue-style palette to highlight the textured, relaxed silhouettes of the apparel. Production was led by Charlie Dominguez Raidi, with makeup artistry by David López and Lucas Margarit. Models Luke Clod and Nayonikaa Shetty headline the ensemble, embodying a contemporary, minimalist streetwear aesthetic through both candid street-level captures and static studio portraiture.