Pull & Bear: DNM

Sep 2025

Pull & Bear presents DNM, an extensive fashion campaign documenting the brand’s latest denim-focused collection. Photographed by Joaquin Burgueño, the project utilises an editorial, documentary-inspired aesthetic to showcase a range of oversized denim jackets, wide-leg jeans, and workwear layers. Shot across a mix of urban industrial settings and clean studio environments, the series leverages natural light and a desaturated, analogue-style palette to highlight the textured, relaxed silhouettes of the apparel. Production was led by Charlie Dominguez Raidi, with makeup artistry by David López and Lucas Margarit. Models Luke Clod and Nayonikaa Shetty headline the ensemble, embodying a contemporary, minimalist streetwear aesthetic through both candid street-level captures and static studio portraiture.