Pull & Bear
DNM
Brand
ProjectDNM
Date
Sep 2025
Description
Pull & Bear’s DNM campaign showcases a contemporary range of streetwear through a series of fashion editorials and commercial lookbook imagery. The collection centers on oversized denim jackets, wide-leg jeans, and layered workwear, captured in a mix of industrial settings and minimalist studio environments. Photographer Joaquin Burgueño highlights the textures of the apparel—spanning light bleach to dark raw denim—using natural light and an analogue aesthetic to create a grounded, candid atmosphere. The campaign features models Luke Clod and Nayonikaa Shetty, with makeup styling by David López and Lucas Margarit, and production by Charlie Dominguez Raidi.
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