Pull & Bear DNM 2025

About

This campaign image for Pull & Bear titled DNM features a group of five models walking in profile across an asphalt street. The models are dressed in contemporary denim and outerwear apparel, including dark jackets and blue jeans. They are captured outdoors under natural daylight against a backdrop of a concrete building exterior, chain-link fencing, and a yellow concrete road barrier. The composition employs a horizontal framing style with a documentary-inspired editorial approach. The lighting is natural, casting soft shadows across the urban ground surface.