PT Academy: TVC
Brand
Date
Jan 2025
Description
PT Academy positions its digital fitness coaching with a new TVC that captures the modern landscape of virtual education. The campaign centres on a live-action session, following a personal trainer as they deliver a class via a laptop-based interface. Developed in collaboration with AdSmart from Sky, the spot leans into a cinematic aesthetic. It utilizes a dark, smoky backdrop to frame the clean, technical layout of the video call, balancing professional instruction with high-contrast production values.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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