Protergia

Dec 2024

Protergia explores the intersection of tradition and contemporary connection in its latest campaign, Latecomers. The project centers on New Year celebrations, tracing the narrative through intimate family gatherings, bustling cafes, and domestic spaces. Produced with creative input from The Newtons Laboratory, the film utilizes cinematic framing and rhythmic editing to ground the narrative in candid, observational moments. The visual execution relies on warm interior lighting and atmospheric color grading to establish a sense of continuity. Picky Productions oversaw both the physical production and the post-production efforts, while the sound design was managed by Musou Music Group.

Horizontal, Cinematic, Clean

Telecommunications

TVC / TV Commercial