IKEA
Choose Sleep - Promotion
Brand
ProjectChoose Sleep - Promotion
Date
Nov 2024
Description
IKEA explores nocturnal habits in this commercial spot for the Choose Sleep campaign. The film highlights the intersection of modern lifestyle and comfort, focusing on a bedroom setting captured through a deliberate overhead perspective. Developed in collaboration with agency The Newtons Laboratory and production house Picky Productions, the piece channels a warm, domestic atmosphere. The composition emphasizes textures like herringbone parquet flooring and soft bedside lighting to ground the narrative in a familiar home environment, underscored by sound design from Bounce Music.
Style
Horizontal, Commercial, Warm
Color
Chocolate
Beige
Jet Black
Background
Bedroom
Context
Advertising Campaign
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