IKEA: Choose Sleep - Promotion
Brand
Date
Nov 2024
Description
IKEA explores the intersection of home comfort and daily routine in this commercial campaign, 'Choose Sleep.' The spot captures a late-night domestic scene, framing a bedroom environment characterized by herringbone parquet flooring and soft lighting. Produced by The Newtons Laboratory and Picky Productions, the project leans into a warm aesthetic to highlight the domestic setting. The audio landscape is developed by Bounce Music.
Style
Horizontal, Commercial, Warm
Color
Chocolate
Beige
Jet Black
Background
Bedroom
Context
Advertising Campaign
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