IKEA: Choose Sleep - Social Life
Brand
Date
Nov 2024
Description
IKEA explores the intersection of comfort and modern living in the Choose Sleep - Social Life spot. This retail campaign captures a quiet moment of downtime within a contemporary bedroom setting, focusing on interior design and personal space. The production, featuring a vertical composition, leans into a moody cinematic quality with clean lighting to frame the subject. Agency The Newtons Laboratory led the creative, with production services provided by Picky Productions and an original score from Bounce Music.
Style
Vertical, Cinematic, Moody, Clean
Industries
Color
Navy
Medium Grey
Jet Black
Background
Bedroom
Context
Brand Film / Corporate Video
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