IKEA
Choose Sleep - Social Life
Brand
ProjectChoose Sleep - Social Life
Date
Nov 2024
Description
IKEA explores the intersection of rest and domestic comfort in the Choose Sleep - Social Life campaign. The spot features a top-down perspective of a bedroom, highlighting a contemporary space defined by clean lines and balanced interior design elements. Developed by The Newtons Laboratory, the commercial leans into a moody, cinematic aesthetic. Production was managed by Picky Productions, with music and sound design provided by Bounce Music to ground the visual composition.
Style
Vertical, Cinematic, Moody, Clean
Industries
Big Box Retail
Color
Navy
Medium Grey
Jet Black
Background
Bedroom
Context
Brand Film / Corporate Video
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