IKEA explores the intersection of comfort and modern living in the Choose Sleep - Social Life spot. This retail campaign captures a quiet moment of downtime within a contemporary bedroom setting, focusing on interior design and personal space.
The production, featuring a vertical composition, leans into a moody cinematic quality with clean lighting to frame the subject. Agency The Newtons Laboratory led the creative, with production services provided by Picky Productions and an original score from Bounce Music.
