Proteks: Not Just Paint
Brand
Date
Feb 2025
Description
Proteks showcases its protective coating solutions in 'Not Just Paint,' a commercial video campaign for the residential real estate market. The project relies on clean corporate video production aesthetics, highlighting the functional application of coatings on property exteriors through before-and-after comparisons. Produced by AdSmart from Sky, the piece utilizes live-action technique and a warm, bright visual palette to illustrate the durability of the finishes. The presentation leans into an informative, straightforward style, prioritizing technical demonstration and brand clarity for property owners and industry professionals.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Pure White
Jet Black
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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