Progressive
Unhidden Gem
Brand
ProjectUnhidden Gem
Date
Jul 2026
Description
Progressive presents 'Unhidden Gem,' a commercial spot that positions the insurance brand within a serene, outdoor-focused narrative. Set in a tranquil forest clearing beside a lake, the film leans into the natural landscape to frame a conversation between the featured talent. Produced by Station Film with agency and creative support from Arnold Worldwide, the spot utilizes live-action technique and warm natural light. Post-production and VFX services were provided by Brickyard, with additional editorial contributions from Union Editorial and sound design by Soundtrack Boston.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Insurance
Color
Navy
Pure White
Background
Forest
Context
TVC / TV Commercial
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