Progressive explores the common household encounter with insects in this commercial, "Scream." The spot features two men navigating a quiet moment in a living room as one attempts to relocate a bug using a clear container while the other observes from a nearby dining table.
Produced by O Positive with creative from agency Arnold Worldwide, the work employs a live-action technique and clean interior styling. The visual narrative relies on natural light and a straightforward, observational approach to ground the commercial within a modern home setting.
