Progressive: Scream
Brand
Date
Sep 2022
Description
Progressive explores the common household encounter with insects in this commercial, "Scream." The spot features two men navigating a quiet moment in a living room as one attempts to relocate a bug using a clear container while the other observes from a nearby dining table. Produced by O Positive with creative from agency Arnold Worldwide, the work employs a live-action technique and clean interior styling. The visual narrative relies on natural light and a straightforward, observational approach to ground the commercial within a modern home setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Light Grey
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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