Progressive Insurance: Dr Rick - Weather
Date
Jul 2024
Description
Progressive Insurance continues its Dr. Rick series with a new spot centered on the character’s efforts to coach individuals out of their obsessive weather-tracking habits. The narrative oscillates between Dr. Rick’s office and the domestic settings of his patients, documenting their humorous reactions to forecast updates. Produced by Moxie Pictures with creative development from agency partner Arnold Worldwide, the campaign utilizes a clean, live-action technique to ground its observational humor. The spot features professional color grading and a classic broadcast aesthetic to maintain continuity with the ongoing character-led series.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Background
Living Room
Context
TVC / TV Commercial
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