Progressive Insurance continues its long-running 'Dr. Rick' campaign with this latest installment, focusing on the comedic friction between new homeowners and their parental tendencies. The spot features a live-action narrative where the titular character intervenes during a public park photo opportunity.
Developed by Arnold Worldwide, the production utilizes clean commercial framing and natural light to maintain a grounded, relatable aesthetic. The project explores themes of domestic adjustment through a narrative lens, supported by post-production work from Zero VFX and The Color Refinery.
