Description

This commercial spot for Progressive Insurance features Dr. Rick helping individuals who are overly obsessed with weather forecasts and impending storms. The sequence cuts between Dr. Rick in his office and various people reacting anxiously to weather updates at home. The video uses natural indoor lighting, domestic living room and office sets, and professional color grading characteristic of broadcast advertising campaigns. Produced by Moxie Pictures with agency work by Arnold Worldwide, the spot highlights relatable consumer behavior with a humorous touch.