Progressive Insurance: Dr. Rick "Methods"
Date
Jan 2021
Description
Progressive Insurance continues its Dr. Rick 'Methods' campaign with a comedic commercial spot focusing on parent-prevention techniques. The film follows an expert instructor as he guides participants through various interactive coaching sessions, shifting between a group seminar room and a home study. Produced by Moxie Pictures, the project utilizes a live-action technique to capture ensemble character dynamics. Visual effects by Zero VFX support the clean, horizontal aesthetic, while the production maintains a consistent commercial polish across all segments.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Charcoal
Beige
Background
Office
Context
TVC / TV Commercial
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