Progressive: First Contact
Brand
Date
Jan 2023
Description
Progressive returns with 'First Contact,' a comedic commercial spot featuring Dr. Rick as he navigates suburban homeowner scenarios. The film highlights the character’s signature approach to coaching homeowners, juxtaposing outdoor residential scenes with static office-based sequences. The project was developed by agency partner Arnold Worldwide and produced by Moxie Pictures. The execution leans into a clean, live-action technique, utilizing cinematic framing and natural lighting to maintain the brand’s established narrative style.
Style
Humorous, Horizontal, Cinematic, Clean
Background
House
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.