This insurance campaign for Progressive, titled Elevator, features Dr. Rick as he guides adults navigating the behavioral shifts that come with turning into their parents. The spot balances office-based dialogue with observational scenes set in an elevator lobby.
Produced by Moxie Pictures with creative direction from Arnold Worldwide, the project employs live-action technique to capture its comedic narrative. The work is defined by cinematic framing and a polished aesthetic, featuring VFX from Zero VFX and sound design by Soundtrack Boston.
