Progressive: Elevator
Brand
Date
Jan 2023
Description
This insurance campaign for Progressive, titled Elevator, features Dr. Rick as he guides adults navigating the behavioral shifts that come with turning into their parents. The spot balances office-based dialogue with observational scenes set in an elevator lobby. Produced by Moxie Pictures with creative direction from Arnold Worldwide, the project employs live-action technique to capture its comedic narrative. The work is defined by cinematic framing and a polished aesthetic, featuring VFX from Zero VFX and sound design by Soundtrack Boston.
Style
Humorous, Horizontal, Cinematic, Polished
Industries
Color
Charcoal
Chocolate
Background
Office
Context
TVC / TV Commercial
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