Progressive: Cleanse
Brand
Date
Mar 2022
Description
Progressive presents 'Cleanse,' a humorous commercial spot featuring Dr. Rick as he guides young homeowners through the perils of adopting their parents' habits. The narrative unfolds across residential and professional settings, including garage spaces and home offices, grounded by polished cinematic framing. Developed in collaboration with agency partners Arnold Worldwide and production house Moxie Pictures, the work leans into a lighthearted tone. The spot relies on live-action technique and consistent natural lighting to capture the interplay between the lead character and homeowners.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Background
Office
Context
TVC / TV Commercial
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