Proenza Schouler: PS I Love You
Brand
Date
May 2025
Description
Proenza Schouler presents PS I Love You, a fashion campaign that captures intimate portraits and artistic vignettes. The work centers on detailed garment craft, featuring patterned dresses, tactile knitwear, and structured white tailoring within a controlled studio environment. Developed with creative agency Brill Brill Studio and production by Brachfeld, the campaign uses an editorial aesthetic to focus on accessory details and expressive cast movement. Post-production finishing by Consulate adds a refined, high-end polish to the vertical-format visual sequences.
Style
Editorial, Vertical, Clean
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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