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Proenza Schouler: PS I Love You

Date

May 2025

Description

Proenza Schouler presents PS I Love You, a fashion campaign that captures intimate portraits and artistic vignettes. The work centers on detailed garment craft, featuring patterned dresses, tactile knitwear, and structured white tailoring within a controlled studio environment. Developed with creative agency Brill Brill Studio and production by Brachfeld, the campaign uses an editorial aesthetic to focus on accessory details and expressive cast movement. Post-production finishing by Consulate adds a refined, high-end polish to the vertical-format visual sequences.

Style

Editorial, Vertical, Clean

Background

White Seamless

Context

Advertising Campaign

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