Proenza Schouler
Proenza Schouler S/S 2025
Brand
ProjectProenza Schouler S/S 2025
Date
Jan 2025
Description
The Proenza Schouler S/S 2025 campaign channels a bold editorial aesthetic, captured by photographer Tim El Kaïm. The series leans into a high-contrast visual language defined by direct flash and clean, minimal set design. Creative direction by designers Jack McCollough and Lazaro Hernandez focuses on structural knitwear and fringe textures. The production features fashion editing and styling by Charlotte Collet, with hair by Ramona Eschbach and makeup artistry by Jen Myles.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Designer Fashion
Color
Royal Blue
Pure White
Background
White Seamless
Context
Advertising Campaign
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