Proenza Schouler: Proenza Schouler S/S 2025
Brand
Date
Jan 2025
Description
Proenza Schouler presents its S/S 2025 campaign, an editorial fashion series that captures the collection's textural focus through bold direct flash lighting. The visuals center on a minimalist studio environment accented by a solid red panel, creating a high-contrast backdrop for the season's knitwear. Photographer Tim El Kaïm leads the visual direction, working alongside fashion editor and stylist Charlotte Collet to define the campaign's clean aesthetic. The production features model Betsy Gaghan, with hair styling by Ramona Eschbach and makeup by Jen Myles.
Style
Editorial, Vertical, Warm, Clean
Techniques
Flash
Industries
Color
Royal Blue
Pure White
Background
White Seamless
Context
Advertising Campaign
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