Proenza Schouler
Proenza Schouler Pre-Fall 25
Brand
ProjectProenza Schouler Pre-Fall 25
Date
Jun 2025
Description
Proenza Schouler presents its Pre-Fall 25 collection through a series of editorial images captured by photographer Tim El Kaïm. The campaign features model Ryleabeth in a range of environments, alternating between a minimalist studio setting and industrial exterior architecture. Fashion editor and stylist Charlotte Collet defines the look, pairing tailored pinstriped coats with oversized textures and structured leather accessories. The production emphasizes a clean visual language, utilizing consistent natural light to underscore the garment details and urban silhouettes. Hair styling by Ramona Eschbach and makeup by Jen Myles complete the aesthetic.
Style
Editorial, Vertical, Clean
Techniques
Natural light
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