Proenza Schouler

Jun 2024

The Proenza Schouler Pre-Fall 2024 lookbook presents a focused exploration of architectural tailoring and minimalist silhouettes. Photographed by Davit Giorgadze, the campaign features a series of high-contrast studio portraits that emphasize garment construction through deliberate, directional lighting and clean, seamless backdrops. With fashion styling by Thistle Brown, the collection pairs structured knitwear and crisp separates with distinctive leather accessories, maintaining a sharp, pared-back aesthetic throughout the series. Designers Jack McCollough and Lazaro Hernandez utilize a restrained palette of neutrals and deep monochromes, punctuated by occasional pops of cobalt blue and vibrant red. The imagery captures the collection’s technical details—ranging from petal-fringe textures to geometric bag hardware—via a combination of flash and soft, diffused illumination. Casting by Ashley Brokaw brings a contemporary presence to the lookbook, featuring models Diane Chiu, Penelope Ternes, and Elvina Patrick in poses that highlight the fluidity and movement of the seasonal garments.

Lifestyle