Proenza Schouler: Proenza Schouler Pre-Fall 2024 Lookbook

Jun 2024

The Proenza Schouler Pre-Fall 2024 lookbook serves as a study in architectural minimalism and clean-lined tailoring. Featuring designs by Jack McCollough and Lazaro Hernandez, the collection is captured through a series of stark, high-contrast studio portraits that emphasize garment construction and textural depth. The imagery maintains a focused aesthetic, utilizing direct flash and soft, diffused light to highlight the brand's signature structured accessories and silhouettes. Photographed by Davit Giorgadze, the campaign features models Diane Chiu and Penelope Ternes positioned against minimal, neutral backdrops. Fashion styling by Thistle Brown anchors the collection in a grounded, functional palette, complemented by hair styling from Joey George and makeup by Cyndle Komarovski. Casting was provided by Ashley Brokaw.

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