Prismatic: Brand Identity

Aug 2022

Prismatic’s brand identity project establishes a visual language for the finance, investment, and wealth sector. The system centers on a minimalist aesthetic, utilizing the Signifier Regular font family to create a clean typographic hierarchy across both physical and digital touchpoints. Graphic design by Parker and 3D elements by Sebastian Camens define the system, which appears in various applications including outdoor signage, stationery, and apparel. The execution leans into a commercial, monochrome palette, incorporating tactile techniques like debossing and high-contrast motion graphics to maintain a consistent visual identity.

Horizontal, Commercial, Clean

Natural light