Prismatic

Aug 2022

Prismatic’s brand identity project establishes a visual language for the finance, investment, and wealth sector through a series of minimal, clean applications. The project incorporates custom typography and 3D graphic elements across various brand touchpoints, ranging from outdoor signage and corporate stationery to digital motion graphics. Graphic design for the identity was led by Parker, with 3D elements developed by Sebastian Camens. The execution relies on a restrained palette and typographic hierarchy, utilizing techniques such as emboss and deboss, motion graphics, and clean composition to maintain a consistent professional aesthetic across both physical and digital media.

Horizontal, Commercial, Clean

Natural light

Investment & Wealth