PRISCAVera: Priscavera SS24

Mar 2024

The PRISCAVera Spring/Summer 2024 campaign presents an intimate, editorial exploration of the brand's latest collection. Shot by photographer Francesco Nazardo, the imagery balances sharp, high-contrast flash techniques with soft, golden-hour natural light, highlighting the tactile qualities of satin, denim, and metallic fabrics. Featuring model Jiashan Liu, the series moves through diverse environments ranging from rugged coastal shorelines and tranquil tidal pools to industrial, hard-lit urban settings. Fashion styling by Delphine Danhier leans into a curated juxtaposition of textures, pairing fluid, airbrushed prints with sculptural, high-volume silhouettes. The production, managed by Hatem Ben Hassine and Leila Azizi, employs a mix of editorial composition and glossy commercial polish, accented by recurring chrome-effect branding. The campaign is defined by its atmospheric versatility, shifting from moody, grain-forward dusk scenes to bright, daylight-saturated portraiture.

Editorial, Horizontal

Advertising Campaign