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PRISCAVera

Priscavera SS24
Date

Mar 2024

Description

The PRISCAVera Spring/Summer 2024 campaign, captured by photographer Francesco Nazardo, explores the interplay between tactile fashion textures and natural coastal environments. Through a series of editorial and commercial compositions, the campaign showcases fluid silk, denim, and metallic fabrics against diverse backdrops ranging from twilight shorelines and tidal pools to industrial settings. Stylist Delphine Danhier works with model Jiashan Liu to balance sculptural silhouettes and intricate details, including botanical accents and layered prints. The visual execution shifts between the soft, warm illumination of natural daylight and the deliberate contrast of sharp, direct flash, creating a glossy yet atmospheric perspective. Production was managed by Hatem Ben Hassine and Leila Azizi, who also oversaw casting for the collection.

Style

Editorial, Horizontal

Industries

Designer Fashion

Context

Advertising Campaign

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