Model wearing a shimmering purple dress reclining in front of a warm fireplace with flames visible

Model Jiashan Liu wears a metallic pink strapless dress against a dark body of water with blurred city lights at night.

Model Jiashan Liu in a hooded animal print dress reclining on a rocky shore in the PRISCAVera SS24 campaign.

Model Jiashan Liu wears a lavender bikini top and low-rise sweatpants while posing against a white semi-truck in bright daylight.

Model Jiashan Liu reclines in shallow clear water wearing a black bralette and wet black trousers for PRISCAVera Spring/Summer 2024.

Backlit view of a model from behind wearing a blue denim jacket over a draped white top on a sunlit rocky coast.

Close-up portrait of model Jiashan Liu with berry sprigs woven into long black hair for PRISCAVera Spring/Summer 2024.

Model lying horizontally near water wearing blue denim apparel for PRISCAVera SS24

Model Jiashan Liu poses in shallow ocean water along a rocky coast for the PRISCAVera Spring/Summer 2024 campaign.

Model wearing blue denim outfit reclining partially submerged in shallow water, captured by Francesco Nazardo for PRISCAVera SS24.

Model lying on rough ground in a bright green satin slip dress amidst dense flowering bushes

Model Jiashan Liu wearing a sheer black camisole, leopard print briefs, and dark wet-look trousers for PRISCAVera SS24.

Model Jiashan Liu standing in shallow ocean water wearing a sheer patterned hooded top and trousers for PRISCAVera SS24.

Model Jiashan Liu reclining on wet sand in a vibrant multicolor gradient silk long-sleeve dress for PRISCAVera SS24.

PRISCAVera Priscavera SS24 2024

About

The PRISCAVera Spring/Summer 2024 campaign presents an intimate, editorial exploration of the brand's latest collection. Shot by photographer Francesco Nazardo, the imagery balances sharp, high-contrast flash techniques with soft, golden-hour natural light, highlighting the tactile qualities of satin, denim, and metallic fabrics. Featuring model Jiashan Liu, the series moves through diverse environments ranging from rugged coastal shorelines and tranquil tidal pools to industrial, hard-lit urban settings. Fashion styling by Delphine Danhier leans into a curated juxtaposition of textures, pairing fluid, airbrushed prints with sculptural, high-volume silhouettes. The production, managed by Hatem Ben Hassine and Leila Azizi, employs a mix of editorial composition and glossy commercial polish, accented by recurring chrome-effect branding. The campaign is defined by its atmospheric versatility, shifting from moody, grain-forward dusk scenes to bright, daylight-saturated portraiture.