This Pringles commercial features actor Chris Pratt in a lighthearted campaign that leans into the brand's iconic mascot imagery. Developed with creative direction from Grey New York, the film moves from a retail environment to a modern residential setting, using natural lighting to maintain a bright, clean aesthetic.
The narrative uses humorous social media floating text overlays to play with the visual similarity between Pratt and the Pringles mascot. Produced by Biscuit Filmworks, the execution focuses on a crisp, live-action technique that highlights the brand's identity through everyday interaction.
