Prime Video: See Where It Takes You - A-Train on the A train

Nov 2022

Prime Video brings its streaming content to the public transit network with a targeted out-of-home campaign titled 'See Where It Takes You'. The project features an A-Train branded subway car, transformed with vibrant blue graphics that wrap the exterior to highlight the platform's programming. Developed by agency The Network with media planning by Rapport, the execution utilizes live-action technique to document the train as it arrives at the platform. The visual approach leans into cinematic framing to capture the transit environment, contrasting the bright promotional branding against the industrial aesthetics of the underground station.

Horizontal, Cinematic

Transport Hub

Advertising Campaign, Out of Home (OOH)