Prime Video
Pat Cummins' Sledging Practice
Brand
Date
Feb 2025
Description
Prime Video features Australian cricketer Pat Cummins in this spot highlighting his pre-match routine. The commercial captures a domestic scene, balancing humor with an intimate, candid atmosphere. Created by Leo Burnett Australia, the campaign uses live-action technique and warm lighting to frame the narrative. Production was handled by Rabbit, with post-production services provided by White Chocolate and sound design by Mosaic Music + Sound.
Style
Horizontal, Commercial, Warm
Industries
Streaming Platforms
Color
Blush
Pure White
Background
Bathroom
Context
TVC / TV Commercial
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