Prime Video: Go Full Cricket | Pat Cummins Ads
Brand
Date
Feb 2025
Description
Prime Video brings its coverage of the ICC Champions Trophy to the forefront with the 'Go Full Cricket' campaign featuring Pat Cummins. The project balances relatable backyard comedy vignettes with high-energy live-action cricket sequences to build anticipation for the tournament starting February 19. Developed by Leo Burnett Australia, the campaign leans into a warm aesthetic to bridge the gap between amateur play and professional sports. Production was managed by Rabbit, with post-production and VFX handled by White Chocolate. The final edit is rounded out by audio work from Mosaic Music + Sound.
Style
Horizontal, Commercial, Warm
Industries
Event
Olympics
Context
TVC / TV Commercial
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