Primatene Mist
Asthma Monster :10
Brand
ProjectAsthma Monster :10
Date
Mar 2026
Description
Primatene Mist addresses symptom management in this ten-second spot, 'Asthma Monster.' The film follows a man walking through a residential area, where a CGI monster composed of foliage disintegrates behind him, illustrating the relief provided by the product. Directed by William McVay, the commercial integrates live-action footage with VFX to visualize the user experience. The sequence concludes with a product demonstration featuring graphical lung and device overlays to highlight the inhaler's utility.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Public Awareness
Color
Medium Grey
Crimson
Background
Street
Context
TVC / TV Commercial
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