Primatene Mist
Asthma Monster :15
Brand
ProjectAsthma Monster :15
Date
Mar 2026
Description
Primatene Mist addresses the impact of respiratory triggers in this 15-second spot, Asthma Monster. The campaign follows a man navigating a suburban landscape, highlighting the product's role in immediate relief through live-action technique and integrated VFX / visual effects. The creative direction, led by William McVay, balances a cinematic approach with clear informational overlays. Production was managed by Content/s, with post-production and visual effects provided by Idolum.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Skincare
Color
Medium Grey
Crimson
Background
Street
Context
TVC / TV Commercial
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