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Brand
Primatene Mist
ProjectAsthma Monster :10

Primatene Mist Asthma Monster :10 2026

Associated creatives

William McVay
William McVayAgency / Creative
Content/s
Content/sProduction
William McVay
William McVayProduction
Idolum
IdolumPost Production / VFX

Tags

black man walking outdoorsblack man walkingman walking outdoorsblack manman walkingmoss monsterfoliage monstermonster

Description

This ten-second commercial for Primatene Mist titled Asthma Monster features a Black man walking briskly along a residential street lined with trees and houses. A CGI foliage-covered monster crumbles and dissolves into dust behind him. He stops to use a Primatene Mist inhaler, showing graphical lung and device overlays. The piece employs live-action footage combined with visual effects, directed by William McVay with post-production by Idolum.