The COS Pre-Winter 2026 campaign is a fashion editorial series that leans into a refined, minimalist aesthetic. Photographed by Vito Fernicola, the project focuses on structured tailoring and textured outerwear, set against clean, architectural interior backgrounds.
Art direction by Phoebe Sing and styling by Marta M Regidor establish a sophisticated neutral palette, punctuated by deliberate pops of vibrant red in accessories and furniture. The imagery utilizes soft natural light and clean composition to highlight the tactile quality of the collection, with models Felice Nova Noordhoff and Mary Ukech appearing throughout the series. The campaign features a mix of moody and warm tonal approaches, incorporating editorial techniques such as monochrome photography.
