Posh Duo
Puma Sweat
Brand
ProjectPuma Sweat
Date
Mar 2026
Description
Posh Duo enters the haircare space with its Puma Sweat campaign, a focused demonstration of the brand’s hair and beard wax stick. The project leans into a live-action technique to present the grooming product in a relatable, domestic bathroom setting. Produced by True Gent, the spot captures a direct, instructional approach to product application. The visuals maintain a clean aesthetic, leveraging bright indoor lighting to detail the wax stick’s utility within a modern personal care context.
Style
Lifestyle, Vertical, Clean
Industries
Haircare
Color
Jet Black
Background
Bathroom
Context
Social Media / Short Form Video
Associated creatives
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