Group of diverse models wearing tailored heritage clothing and embroidered knitwear outdoors by Nadine Ijewere.

Model wearing a white and blue cardigan seated on a porch railing with blue hydrangeas in the foreground.

Three men in classic tailoring pose beside a vintage green car in front of a white building.

Two men in white cable-knit cricket sweaters and flat caps standing outdoors near a wooden fence holding wooden tennis rackets

Five models in tailored tweed suits and caps posing together on a porch for Polo Ralph Lauren Oak Bluffs campaign.

Model seated on a bed in a white shirt and black trousers, holding a handbag, while a man in a tuxedo stands in the foreground.

A large group of diverse models posing together on the porch of a classic two-story residential house for Polo Ralph Lauren.

Group of people in formal attire and tuxedos gathered outside a traditional wooden house for Polo Ralph Lauren Oak Bluffs campaign.

Four young men sitting on rocky shore wearing casual preppy apparel with water in the background

Two men seated in green rocking chairs on a porch wearing preppy apparel for Polo Ralph Lauren Oak Bluffs campaign photographed by Nadine Ijewere.

Two models wearing navy sweatshirts with 'OAK BLUFFS MASS.' lettering and white caps against a plain wall.

Group of seven models posing on a porch for Polo Ralph Lauren Oak Bluffs ad campaign shot by Nadine Ijewere.

Three people standing outdoors against a leafy backdrop for the Polo Ralph Lauren Oak Bluffs spring ad campaign photographed by Nadine Ijewere.

A man in a plaid tweed suit and newsboy cap posing with a woman in a white dress and patterned jacket on a porch.

Two models wearing collegiate cream outerwear posing together on a porch in an editorial campaign

Models in preppy tennis attire outdoors holding a wooden racket against a green field under clear sky

Group of models in patterned tweed suits and casual wear posing outdoors on a porch for Polo Ralph Lauren Oak Bluffs campaign.

Polo Ralph Lauren ‘Oak Bluffs’ Spring 2025 Ad Campaign 2025

About

The Polo Ralph Lauren Spring 2025 campaign for the Oak Bluffs collection masterfully channels the enduring spirit of New England coastal heritage, leaning into a refined collegiate aesthetic that feels both nostalgic and distinctly contemporary. Under the creative direction of James Jeter and Ralph Lauren, the project transcends mere advertising, functioning as a visual love letter to a classic, upscale lifestyle. Photographer Nadine Ijewere captures the essence of the collection with a soft, cinematic gaze, utilizing natural light to highlight the intricate textures of cable-knit sweaters, structured tweed blazers, and heritage-inspired tailoring. The imagery, which spans from domestic porch scenes to sun-drenched coastal rocks, thrives on editorial minimalism and a cohesive color palette of navy, cream, and mahogany. Featuring models like Aaliyah Hydes, Aya Jones, Jecardi Sykes, and Samuel Elie, the campaign feels like an intimate, lived-in portrait of a community, balanced by the elevated grooming work of hair stylist Mideyah Parker and makeup artist Aurore Gibrien. Through the expert use of live-action technique and varied lifestyle compositions, the project perfectly captures the intersection of academic tradition and seasonal leisure. By blending archival-inspired details with the ease of modern sportswear, the campaign cements Polo Ralph Lauren’s position as the definitive voice in American luxury fashion, proving that the most compelling brand narratives are built on a foundation of timeless style and atmospheric storytelling.