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ProjectSpring 2025 Ad Campaign
Two models wearing navy sweatshirts with 'OAK BLUFFS MASS.' lettering and white caps against a plain wall.

Spring 2025 Ad Campaign 2025

Associated creatives

Ralph Lauren
Ralph LaurenPolo Ralph Lauren Creative Director
James Jeter
James JeterCreative Director
Nadine Ijewere
Nadine IjewerePhotographer
Aaliyah Hydes
Aaliyah HydesModels
Aya Jones
Aya JonesModels
Jecardi Sykes
Jecardi SykesModels
Samuel Elie
Samuel ElieModels
Mideyah Parker
Mideyah ParkerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

two models wearing navy sweatshirtsmodel in navy sweatshirtnavy sweatshirtoak bluffs mass sweatshirtwhite capcat-eye sunglasseswoman wearing sunglasses

Description

This portrait from the Polo Ralph Lauren Oak Bluffs spring campaign, photographed by Nadine Ijewere with creative direction by James Jeter, features two models side by side against a neutral wall. The female model on the left wears dark cat-eye sunglasses, a shell earring, a white cap, and a navy sweatshirt featuring arched white lettering that reads 'OAK BLUFFS MASS.' over a collared shirt. The male model on the right wears a matching navy sweatshirt and white cap. The composition utilizes natural lighting and clean styling to convey a classic Americana aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Navy (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign