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ProjectSpring 2025 Ad Campaign
Models in preppy tennis attire outdoors holding a wooden racket against a green field under clear sky

Spring 2025 Ad Campaign 2025

Associated creatives

Ralph Lauren
Ralph LaurenPolo Ralph Lauren Creative Director
James Jeter
James JeterCreative Director
Nadine Ijewere
Nadine IjewerePhotographer
Aaliyah Hydes
Aaliyah HydesModels
Aya Jones
Aya JonesModels
Jecardi Sykes
Jecardi SykesModels
Samuel Elie
Samuel ElieModels
Mideyah Parker
Mideyah ParkerHair
Aurore Gibrien
Aurore GibrienMakeup

Tags

models in preppy sportswearpreppy sportsweartennis apparelwoman in cable knit sweatercable knit sweaterman holding tennis rackettennis racket

Description

This photograph from the Polo Ralph Lauren Oak Bluffs Spring 2025 ad campaign features a group of models dressed in classic preppy sportswear against an outdoor green field. Photographed by Nadine Ijewere with creative direction by James Jeter, the scene captures individuals in cable-knit sweaters, tailored shorts, and blazers. Natural lighting illuminates the grassy field and distant coastal architecture, highlighting rich textures and a nostalgic athletic aesthetic. The composition balances relaxed posing with structured heritage tailoring.

Style

Editorial, Vertical, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Pure White (50%)
Camel (30%)
Navy (20%)

Background

Park

Context

Advertising Campaign