Pollard Thomas Edwards engages with the local community through a comprehensive brand identity and wayfinding system for the Wallis Road architectural consultation. Designed by Nikos Georgópoulos, the project utilizes a distinct palette of brown and blue horizontal stripes paired with clean typography to establish a cohesive visual language across various touchpoints.
The system scales from large-scale site interventions, such as wheatpaste posters on construction hoardings and custom-fitted ticket barriers, to editorial printed brochures. These materials communicate planning proposals and exhibition details for the Hackney Wick Central Masterplan. By applying minimalist graphic design to both permanent and temporary urban structures, the identity maintains visual consistency within the public environment.
