Pollard Thomas Edwards Brand Identity 2021

Description

This image showcases a brand identity project for Pollard Thomas Edwards displayed as repeating typographic wheatpaste posters pasted across a weathered wooden construction fence. The design features horizontal alternating brown and blue stripes filled with repeated text detailing architectural proposals and public consultation dates for Wallis Road. The urban street setting includes concrete pavement in the foreground and graffiti on the adjacent green metal structure. The lighting is even and natural under an overcast sky, highlighting the clean graphic layout against the raw urban background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Spray paint / graffiti

Color

Background

Street

Context

Advertising Campaign, Out of Home (OOH)