Logo
White ceramic ashtray with a lit cigarette, salt and pepper shakers, and a branded card on a white surface.
Gold hotel room key with Xenia branding on a light blue placemat next to a fork, spoon, and food remnants.
Black Xenia branded card resting on a wooden surface surrounded by scattered eggshells and a single whole white egg.
Folded printed map of Xenia Hotels alongside a white plate of pastries, cheese, and dried fruit, and a cup of coffee on a wooden table.
Xenia brand typography logo featuring dark blue uppercase lettering centered on a plain white background.
Overhead still life of a white napkin, silver fork, fountain pen, branded business card, and glasses on a bright surface.
A stack of gray booklets with Xenia branding rests on a textured teal fleece fabric surface.
Folded white embroidered towel with black text resting on a light cane chair outdoors in bright sunlight.
A pair of white hotel slippers resting on a tiled floor beneath a leather bed base for brand identity project.
White landline telephone handset next to a branded Xenia vanity kit box and cotton pads on a tiled floor.
A folded printed map resting on an olive green textured sofa with matching cushions.
White ceramic ashtray with a lit cigarette, salt and pepper shakers, and a branded card on a white surface.
Gold hotel room key with Xenia branding on a light blue placemat next to a fork, spoon, and food remnants.
Black Xenia branded card resting on a wooden surface surrounded by scattered eggshells and a single whole white egg.

Xenia Brand Identity 2019

About

The brand identity project for Xenia Hotels masterfully bridges the gap between mid-century nostalgia and contemporary minimalist aesthetics. Through a sophisticated interplay of commercial photography and graphic design, the identity system captures the essence of Greek hospitality. Under the expert creative vision of Nikos Georgópoulos, the project leans into a clean, editorial minimalism, utilizing crisp typography and thoughtful material contrast to define the brand mark. The execution spans a wide array of visual touchpoints, from the tactile nature of embossed stationery and plush terry cloth towels to the clinical precision of vanity kits and hotel collateral. By oscillating between high-key studio setups and intimate, documentary-style lifestyle scenes, the project creates a narrative that feels both aspirational and lived-in. Techniques like sharp flash photography provide a modern edge, while the consistent application of soft natural light emphasizes the warmth and textures of the brand environment. Whether highlighting the delicate geometry of a breakfast spread or the stark, professional presence of a corporate brochure, the work demonstrates a refined balance of structure and organic detail. This comprehensive visual language successfully elevates the Xenia brand, transforming utilitarian items into storied objects that reflect a legacy of travel and leisure, ultimately anchoring the hotel chain in a distinct, timeless cultural context.

Brand

Xenia

Credits

Nikos Georgópoulos
Graphic Design

Styles

HorizontalCommercialClean
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