Polestar
EV Campaign
Brand
ProjectEV Campaign
Date
Jan 2025
Description
Polestar presents this automotive campaign for their latest electric SUV, capturing the vehicle's movement through a coastal landscape. The film leans into a clean, minimalist aesthetic, juxtaposing the car’s design against structural architecture and natural rocky terrain. Produced by AdSmart from Sky, the piece utilizes cinematic drone footage and high-angle aerial perspectives to track the SUV. The visuals focus on the vehicle’s contemporary dashboard and exterior details, rendered through a neutral color palette that highlights the intersection of modern automotive technology and the environment.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Rocky Coast
Context
TVC / TV Commercial
Associated creatives
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