Players and Gucci collaborate on this seasonal campaign, a fashion editorial project capturing luxury winter sportswear through a series of dynamic studio and outdoor portraits. The work centers on the juxtaposition of technical snow gear and high-fashion accessories, utilizing a polished, editorial aesthetic to highlight brand motifs.
Photographed by Richie Talboy, the campaign features models Akuol Deng Atem and Nathanael Moge across varied environments, ranging from simulated overcast terrains to minimalist studio setups. Fashion stylist Patrick Welde curates the athletic layering, supported by set designer Sylvain Cabouat, whose contributions include sculptural ice elements and structural props. The project employs a mix of hard light for dramatic, high-speed freeze action and soft light to emphasize crisp fabric textures.
