Players: Introducing Gucci Altitude
Brand
Date
Nov 2025
Description
Players presents 'Introducing Gucci Altitude,' a fashion editorial and commercial campaign that balances outdoor winter performance with high-contrast studio portraiture. Photographer Richie Talboy and fashion editor Patrick Welde establish a visual narrative that integrates technical sportswear with refined accessory details. The series transitions from snow-bound alpine environments featuring performance-ready apparel to high-speed studio work that captures textural elements like ice and water. By utilizing saturated tones and crisp natural light, the project focuses on the intersection of winter sport and luxury fashion.
Style
Vertical, Clean
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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