Players
Introducing Gucci Altitude
Brand
ProjectIntroducing Gucci Altitude
Date
Nov 2025
Description
Players presents 'Introducing Gucci Altitude,' a fashion editorial and commercial series showcasing the brand’s performance-driven winter collection. The imagery blends high-fashion silhouettes with athletic functionality, captured through a clean editorial lens. Photographer Richie Talboy and fashion editor Patrick Welde collaborate to juxtapose technical outerwear against raw physical elements. The production utilizes high-speed freeze techniques and natural light to emphasize the movement and material textures of the apparel, set against both alpine landscapes and stark studio environments.
Style
Vertical, Clean
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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